Aboitiz Equity Ventures Inc.

Aboitiz Equity Ventures Inc.

How Aboitiz is using Survey Bot on Workplace from Facebook platform to check the Pulse of the organization and improve company communication.
Aboitiz Equity Ventures Inc.


Aboitiz was founded in the late 1800s as an abaca trading and general merchandise business in Ormoc, Leyte, and later ventured into inter-island shipping to transport its goods across the Visayas. It was formally incorporated in 1920. The journey of the Aboitiz Group from a small family business to being one of the largest and most respected conglomerates in the Philippines is a testament to its solid foundation built on its core values of integrity, teamwork, innovation, and responsibility.

Today, Aboitiz has major investments in power, banking, and financial services, food, infrastructure, land, and construction. It is recognized as one of the best-managed companies in the Philippines and in the ASEAN region, consistently cited for its commitment to good corporate governance and corporate social responsibility. With five generations of Aboitiz Group business success behind it, Aboitiz continues to drive change for a better world by advancing business and communities.


As the Aboitiz Group stays true to their #OneAboitiz mantra, they ensure that no one gets left behind especially in times of crisis.

With the ongoing COVID-19 pandemic, it has become important for their organization of more than 35,000 team members to keep the communication efforts effective by having a pulse check on their wellbeing. While people are working from home and living with this “new normal”, the Aboitiz Group aims to keep their team members feel valued by providing constant communication and by addressing their major concerns.


The Aboitiz Group continues to maximize its presence online and move towards the digital space. In doing so, they reimagined the power of surveys through chatbots which is more cost-efficient and easy to conduct especially in large groups.

The bot is user friendly and requires minimal guidance; results are provided with quick turnaround time.

Huminos' Survey bot provided a channel for the Aboitiz Group to reach and gain insights from its team members across SouthEast Asia on their different work arrangements. With their very own Suri the Survey Bot, they are able to check the pulse of their team members regularly, enabling them to address their concerns timely and effectively.


The weekly surveys via the chatbot enabled Aboitiz to pin down the common concerns of team members quickly and accurately; this is easily put together because the platform allowed immediate consolidation.

They were also able to determine what their team members need in times like this and quickly created policy changes and campaigns to address these concerns.

How The Bot Helped

Aboitiz Equity Ventures Inc.

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